Preparing to Sell

In general, all home sellers approach the task with the same two goals in mind: get the best possible price for their home and sell it quickly. While the details of the process may vary according to the type of home and local market conditions, the prospect of success is increased by following these eight steps.

Step One: Look Before You Leap

You'd never buy a home on a whim; you shouldn't try to sell one that way, either. So before you do anything, take some time to study the local market and current trends. The best way to do that is to schedule a pre-market consultation with a CENTURY 21 Shawmut Properties Sales Associate. We've sold thousands of properties, and are uniquely experienced in helping sellers understand what they can do to properly prepare their home for sale. 

Step Two: Learn Your Home's True Value

Nothing is more important than setting the right asking price for your home. That's why it's smart to get the help of a professional with the expertise and experience to get it right the first time. That's precisely what you'll receive in a professionally prepared Competitive Market Analysis (CMA) from your CENTURY 21 Shawmut Properties Sales Associate - at no cost or obligation. For more information, click here.

Step 3: Educate Yourself

While we're confident we can do the best job for anyone selling a home in Boston, we can do a much better job for those who really understand the selling process. That's why our website offers you the opportunity to get a complete education in home selling and home ownership at your convenience.

Step Four: Choose the Right Sales Professional

In our minds, of course, the smartest sellers are those who list with CENTURY 21 Shawmut Properties, because no one can match the pricing and negotiating strategies, training and resources that each of our professionals brings to the job. If you've worked with us before, you can look up your CENTURY 21 Shawmut Properties Sales Associate to contact them. Otherwise, we're more than happy to work with you to find an agent to help you list and sell your home. Click here.

Step Five: Use the Right Tools to Reach the Right Target

A quick, profitable sale is seldom a matter of luck. Far more often, it's the result of a sound marketing plan that makes the most of all the tools a Realtor® has at his or her disposal. With CENTURY 21 Shawmut Properties, those tools are formidable indeed - from the collective resources of our area-wide office network, to a relocation organization whose ability to reach out-of-town buyers dwarfs that of many Boston area brokers.

Step Six: Give Your Buyer an Added Value...

Whether your buyer is moving in from across the country or around the corner, they'll want all the help they can get. And that's just what they'll get if your home is listed with CENTURY 21 Shawmut Properties, thanks to our exclusive affiliation with many national and local affinity business partners from moving companies to home protection services.

Step Seven: ...and Added Peace of Mind, Too!

Another key selling point CENTURY 21 Shawmut Properties offers for your home is an American Home Shield Home Warranty. The plan, which covers repair and replacement costs in the event of unexpected breakdowns to major appliances and mechanical systems, protects you while your home is on the market and protects your buyer for one full year after closing. It's the best plan of its kind, and it's only available through CENTURY 21 Shawmut Properties.

Step Eight: Moving into or out of the Boston Metro Area?

Call on CENTURY 21 Shawmut Properties' award-winning relocation team to help you find the right home, in the right community, and at the right price for you!